Build A Supportive Company Culture

A supportive company culture is a living a breathing, dynamic space. It is an environment where support for people and their ideas ebb and flow between leaders, employees, suppliers, clients, their communities and more.

A healthy, supportive corporate culture is a symbiotic relationship centred around the company’s core values, beliefs, mission and vision. Everyone from the most junior employee to the most senior has a responsibility to support the company culture, it is not a responsibility for only the leadership team or the responsibility of HR or the social committee.

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The following are opportunities for companies, leaders and employees to build together and add to a supportive company culture. These are all great opportunities but it would be near impossible to develop a complete list. It is likely there are some unique opportunities for your business. For example, imagine that if you are in the entertainment business what you might be able to do around a special performance or with a costumed event. If you are in the technology business what might you be able to do with a custom app or remote team solutions. Bring your teams together to brainstorm ideas.

I encourage you to consider what you can do to integrate or strengthen the opportunities within this article. I also encourage you to celebrate and share with your friends, family and like minded professionals what you and/or your company does that is not included within these lists.

Company Examples: Adding to a supportive company culture:

Supportive corporate cultures are respectful of everyone. Companies realize that employees want to be proud of where they work. Employees are also eager to help the company be the best it can be… until they feel disrespected or used. To help employees do their best work and be the best individual they can be, supportive companies don’t only take, they give back to employees, helping them be their best and be proud of what they do and the company they work for.

Companies that add to a supportive company culture:

• Strive to be sure employees feel:

  • Valued

  • Appreciated

  • Trusted

  • Involved

  • Empowered

• Encourage employees to ask questions.

• Take opportunities to let employees know they contribute and that their work is important.

• Help employees feel a level of control and autonomy.

• Provide employees opportunities to better themselves.

• Empower employees to work when they are at their best.

• Provide opportunity for employees to be:

  • Mentored

  • Challenged

  • Promoted

  • Encouraged to enjoy interests outside of work

• Let employees grow at their own pace.

• Are a good corporate citizen.

• Offer employees fair wages with respectful benefits.

Leadership Examples: Adding to a supportive company culture:

While it is everyone’s responsibility to build and support the company culture, leaders do play an important role in what happens throughout the company and/or within their team. Great leaders don’t wait – they know that even within their own team they can make a difference and create a fantastic, trusting and respective corporate culture where employees on their team are happy, creative, productive and loyal.

So, what can a leader do within their company and/or team to develop a supportive corporate culture?

• Explore openly with their team how every decision and/or action supports (or does not support) the company’s core values, beliefs, mission and vision.

• Be approachable.

• Practice empathy.

• Be crystal clear with expectations.

• Celebrate great work.

• Recognize and celebrate when employees make decisions or take actions that are inline with the company’s core values, beliefs, mission and vision.

• Agree that no question is a bad question. Better people ask for clarification than do something unexpected eh?

• Demonstrate trust by giving employees the opportunity to figure things out for themselves. Opportunity often develops a greater sense of responsibility, pride and confidence in the employees (or teams) and makes their work important to them. 

• Listen. Leaders demonstrate they value suggestions from employees and suppliers as much as they do from other leaders.

• Provide employees and teams the autonomy and decision-making ability they need to be accountable. Great leaders help employees and teams be responsible and accountable for their work. Accountability develops greater sense of responsibility, pride and confidence in the employees (or teams) work in similar ways that opportunity does. Accountability will help employees grow and be better at their work in the future. Remember, leaders do not make every decision; they trust employees who are experts and/or closer to the work.

• Reward when others are accountable. Celebrate accountability. Turn it into a positive team building and / or learning experience.

• Encourage and praise employees who collaborate well with others. This doesn’t mean only reward extraverts; introverts are often some of the best collaborators.  

• Take on-boarding new employees seriously, help them learn the language, the culture and the organization. Consider setting new employees up with internal mentors for a short time.

• Help the company and team be a good corporate citizen.

• Respect our environment.

Employee Examples: Adding to a supportive company culture:

During my career I have had some great bosses – I’ve also had one really bad boss. He created a terrible team culture within a more or less very good corporate culture. Thankfully, there were a few of us on the team who baneded together to support eachother and to find ways to do the best work we could do within the perfect storm our leader created every day.

Ways in which employees can add to a supportive company (or team) culture include:

• Know what the company’s core values, beliefs, mission and vision are. Try to use those as goal posts for the decisions they make.

• Demonstrate they recognize everyone has a voice and their ideas are valued.

• Always enjoy a good laugh, but never at someone else’s expense. Mutual respect is critical. Toxic workplaces cause psychological and physical stress. This engages peoples natural instinct to protect themselves, to not share creative ideas, decreases motivation, increases absenteeism and eventually turnover.

• When you are wrong or make an error, admit it quickly, help find a solution and move on. Being accountable shows respect for yourself and your colleagues. A culture of accountability also develops trust.

• When someone else is wrong or makes an error, offer to help find a solution and move on. Ask if your support to find ways to minimize / correct the damage would be helpful, don’t push your way in.

• When someone else has a better idea, give them credit. If appropriate, help them / the team develop it further. Be an example of integrity, honour and respect of other people and ideas.

• Be respectful with your language.

• Help the company and team be a good corporate citizen.

• Respect our environment. 

Conclusion

When our workspace creates a space where employees feel comfortable being themselves. When we have a great corporate culture, employees trust each other and can be their true authentic self. When we trust and respect each other we share good ideas, crazy ideas and we look out for each other. This is the best environment for growth, hard work and change while still maintaining a low stress environment. This creates one of the best places to work where productivity and loyalty are high while conflict and turnover are low.

Negative cultural issues can have long-standing effects on your workforce’s wellbeing and performance. Leaders who do not realize this are setting up the company, the employees and suppliers and of course themselves for failure.

BONUS:

Two deeper dives into how companies and leaders can build great a great corporate culture.

1.    Build a solid employment brand. It starts with understanding what makes your organization unique. Once you have it, promote it; find every opportunity to talk about the company brand. Write articles, post employee survey results, sit on panel discussions, talk with reporters in addition to the more common approach of building a great career website and distributing job openings in both typical and non-standard places. Make sure everyone knows yours is a great place to work.

If you’re a good employer, employees will want to work for you. Existing employee loyalty will go up and when you do need to hire new people you will be attracting talent that want to work for your company versus have to find a job.

Now is the time to be further developing your corporate culture because you can bet your competition is.

2.    Consider sabbaticals or approved / arranged boomerangs. We all know what a sabbatical is but a boomerang in office terms is when employee leaves a company and then returns to work for the company at some later date. Imagine offering an agreed upon leave of absence like sabbaticals and boomerangs to employees who meet or exceed expectations to achieve a personal goal or gain new skills.

Sabbaticals and boomerangs don’t have to be for a year. Why not let them be can be as flexible as required, and perhaps you can still arrange employees spend some time in the office so you don’t lose all productivity. For example, imagine giving a strong employee who meets expectations a 3-month sabbatical where they work 1 or 2-days a week and use the extra time to take a few high-intensity courses or earn a professional certificate to help them further their career. Or, imagine letting an employee take a 2-month boomerang to take their dream vacation.

Offering flexible options will provide a clear example to all employees that you trust and value them. And, when you have an employee who has returned from a sabbatical or boomerang they will have a fresh perspective and likely be more valuable and hard-working than ever. If nothing more, they will be more loyal and you will save a ton of time, money and intellectual knowledge versus the high cost of turnover and hiring new employees. Think about it, can you advertise for, interview, hire and train a new employee in 2-months… or even 6-months? Usually no. We see time and time again when a valued employee sees no other way to get ahead than to quit… or worse, they stay and feel resentful and not appreciated.

Thank you for reading this article, please be well. Happy communicating and happy leading.

Bruce

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About Bruce and Bruce Mayhew Consulting.

Bruce is Corporate Trainer, Keynote Speaker and Executive Coach.

Bruce Mayhew Consulting specializes in customized Email Etiquette Training, Leadership & New Leadership Development, Generational Differences, Time Management Training and other soft skills training solutions in Toronto and across Canada. Bruce is also an Executive Coach to a few select clients.

Bruce is an experienced motivational speaker in Toronto and has inspired audiences across Canada and within the USA and the UK. Bruce works hard to always make sure your training event, conference, retreat, or annual general meeting is a success.